Jo Woodhurst

Led by a passion for soulful living and helping others find their path to living life, well - Jo Woodhurst is a naturopathic registered nutritional therapist and Director of Nutrition & Education at one of the UK’s fastest-growing wellness brands - Ancient + Brave.

Her career began not in a clinic but in the classroom, where her skills as a Primary teacher laid the foundation for her distinctive approach to education-led nutrition.

Inspired by her mother’s unwavering belief in the healing power of food and holistic living, Jo retrained as a nutritionist to combine her love of wellness with her talent for making complex ideas feel accessible, light and inspiring.

Known for blending modern science with ancient wisdom, she brings warmth, clarity, and depth to the
world of nutrition.

Since joining Ancient + Brave in its early days, Jo has been instrumental in shaping the brand’s mission, wellness ethos and ensuring its transformative products are understood, trusted, and integrated into everyday life. She leads a talented team of nutritionists, educates customers and works closely with the innovation team to develop their renowned products.

Her insights are regularly featured in publications such as Vogue, Women’s Health, Hello, Grazia and Stylist - and a lead contributor to The Brave Life, Ancient + Brave’s debut wellness book, commissioned by Penguin and publishing this autumn. Drawing on the brand’s founding ethos of ancient wisdom and modern science, the book is a celebration of the principles that truly move the needle when it comes to how we feel and how we live.

A mother herself, life as a busy working mum has only deepened Jo’s conviction that wellness should be real, within reach, and rooted in the foundations that actually work.

More than ever, her passion is to support and guide women through an approach to health that feels simple, grounded, and genuinely liveable - not another
thing to add to the list, but a way of coming back to yourself…

Jo will be joining the talk: ‘Science Meets Soul’ hosted by The Gather.